We believe storytelling should play a key role in the creative and communications strategies of wellness brands. Whatever your product or service, it's likely that you have inspiring insights and transformations from customers who have experienced it. That's where we come in.
Health and wellbeing have always been fundamental to our own lifestyles, which is why we’ve found such a natural connection with our clients in this genre. We help our wellness clients develop a voice that people can relate to, and translate their stories into informative yet engaging content.
Whether it’s beautiful product imagery or lifestyle content you require, each of our content packages include at least one professionally signed model, and with Krowdkast as an official partner, we have unlimited access to models from around the world.
We also offer consultancy across Social Media, PR and Influencer Marketing, to ensure that the emotive content we deliver is backed up by strong communications strategies that lead to growth.
From fitness attire to premium vitamin supplements; start-ups to established household names, we are incredibly grateful to be part of a wellness brand's journey.
YourZooki is one of the UK’s most popular premium supplements brands, offering innovative vitamin products online and in prestigious retailers such as Harrods, John Bell & Croyden and Selfridges.
With sensational growth in the first three years of business, the acclaimed health brand was looking for a content refresh and creative consultancy across Social Media, PR and Influencer Marketing. Sequel devised a strategy that could be synchronised across all four pillars to increase their brand presence.
With content at the core, we needed to adapt our ways of working during Covid-19, as the lockdown measures meant content had to be shot remotely.
We responded by launching an “At Home with YourZooki”
photography, videography and User-Generated Content campaign, which led to a 49% increase in followers and 326% increase in engagement on Instagram over just 2 months.
By running a successful micro and macro influencer programme alongside, we were able to collate authentic video reviews of their popular Liposomal Vitamin C sachets and position YourZooki as a go-to innovative wellness brand amongst a new millennial and Generation-Z audience.
In light of the current pandemic, we worked with YourZooki to devise a sensitive and responsive PR strategy. We dispatched over 9,000 immune-boosting care packages to NHS, Police and other Keyworkers across the UK. Supported with additional consumer health angles and expert commentary, Sequel has so far secured coverage in both national news and consumer media, including The Metro, The Express, The Sun, BBC, JOSHUA’s and Suitcase.
“After churning through multiple marketing and PR agencies, what an utter relief it was to find Sequel. All we needed was a one-off content shoot and now we use them on a recurring basis for absolutely everything they offer. Thank you for being so wonderful to work with, it is an absolute pleasure.”
— Mike Morrison, CMO, YourZooki