A lifestyle brand doesn’t just offer a product, it puts its customer’s aspirations, experiences and ideas at its core.
Successful lifestyle brands tap into what their customers want to achieve - whether that be living more sustainably or becoming more athletic - and build their brand identities accordingly. They have strong values that match those of the customer they want to attract.
Content, therefore, is crucial for lifestyle brands, as it enables them to communicate their identity and values to their ideal consumer.
We work with lifestyle brands to pinpoint and refine their core values, and create exceptional content that brings those values to life. Whether it’s creating content from home or out on location, we pride ourselves on being able to “think like your consumer” and produce content that they want to see.
Milly Grace Jewellery
Milly Grace is an independent jewellery start-up that offers high-quality, unique and dainty pieces at fair prices. The brand uses recycled 925 sterling Silver and biodegradable jewellery boxes, and is constantly searching for more ways to reduce its impact on the environment.
Emily, the company's founder, chose one of our "Content Booster" packages to refresh her social media, website and ad content, and has since moved on to one of our monthly content and social media solutions. Read about her experience working with us below.
"The whole process of working with Sequel has been a pleasure. We were blown away with every image sent to us. The quality of the images are fantastic and we received them only 6 days after sending our jewellery.
They really captured the feel of Milly Grace and brought it to life. The jewellery that Sequel shot for us has sold a considerable amount more.
We love looking through our own Instagram feed now, never mind our customers. We couldn’t be happier with the process and the outcome. It felt seamless and we can’t wait to carry on working with Sequel in the future."
— Emily Robinson, Owner of Milly Grace Jewellery